1-800 toll free vanity number statistics
- 90% of Americans say they use toll free numbers.
- A productive ad featuring a 1-800 Vanity phone number
can generate a response rate of 30% or better.
- Vanity 800 numbers improve consumer
recall rates in visual aids by
up to 84% and yield a
recall rate nine times higher than recall in
broadcast ads versus numeric toll free numbers.
- 58% of magazine ads contain a 1-800 Vanity number
with 82% of those using the 800 prefix.
- A Chicago Tribune advertising survey found that
advertisers using 1-800 vanity numbers were getting
ten times the amount of response to those advertising
with a local numeric number.
- 72% of billboards that contain a telephone
number feature a toll-free vanity number.
- In a national survey, 91% of respondents said they
prefer a 1-800 prefix over 1-888 because 1-800 is
easier to remember and people reflexively dial the
800 prefix even when calling another toll free exchange.
- 58% of consumers prefer to reach a local
business by dialing a vanity 800 number, rather than
a local number or numeric toll-free number.
- 24% of TV commercials use a toll-free number, and
of that percentage, 57% are a 1-800 Vanity number.
- 94% of consumers recognize '800' as toll free,
compared with a mere 55% who recognize 866, only 56%
that recognize 877 and just 70% recognizing 888 as
toll free exchanges.
- In a TV campaign test of 1-800-PRODIGY versus their
numeric 800 number, Prodigy Internet pulled 25% more
response over a 24 hour period of time.
Why 1-800 vanity numbers work
Numerous studies have been done to show why 1-800 vanity
numbers work. Those studies have concluded that 1-800-vanity
numbers work because they attain:
Sources: The Sporn Group,
Chicago Tribune, Michael J. Motto Advertising, inter800.com,
Strategic Telemedia, judithoppenheimer.com, Response
1-800 vanity numbers are easy to remember, resulting
in calls, which would otherwise be lost from those
consumers who are not able or willing to write down
a phone number when they hear it.
- Product Association
Consumers associate 1-800 vanity numbers with products.
When a decision is made to inquire about a new product,
if a consumer remembers a number from an advertisement,
he or she will dial it first.
- Customer Satisfaction
Consumers prefer 1-800 vanity numbers to local numbers
because they are synonymous with customer satisfaction.
When you're paying for the call, the consumer knows
that you will have a knowledgeable sales person answering
- Expanded Sales Territory
1-800 vanity numbers increase the range of your advertising,
drawing calls from consumers who would normally first
call a competitor down the street from them.
- Increased Campaign Life
1-800 vanity numbers become imprinted in a prospect's
memory. Long after a campaign is completed, 1-800
vanity numbers continue to produce calls.